1.E-commerce Marketplace GMV Concentration Analysis
Pareto and Donut Charts · 2026
A marketplace analyst needed to determine whether to invest in acquiring long-tail sellers or supporting top performers by analyzing GMV concentration. This dashboard provides a clear breakdown, revealing that the top 50 sellers (1.6% of the market) generate $5.11M in GMV, capturing 32.2% of the total $15.84M. The remaining 3,045 sellers account for 67.8% ($10.74M). A Pareto curve visualizes this imbalance, showing 80% of GMV is reached by approximately 18% of sellers, while text insights highlight that top vendors achieve 24.9x the order volume and 1.5x higher median AOV.
What it shows:
How to automate seller concentration breakdowns without manual spreadsheet modeling.




