1.Deduplicating Cost-Per-Lead Campaign Data
Paid Media Analyst · 2026
A Paid Media Analyst needed to clean messy, duplicated Google Ads data to present an accurate Cost-Per-Lead (CPL) report for a budget reallocation review, avoiding the need to manually drag and duplicate formula in google sheets. This dashboard displays the deduplicated campaign performance for a Data Analytics Course targeting Hyderabad across 30 days, showing 10,464 leads from $126.3K in spend for a blended CPL of $12.07. The combo chart tracks daily spend tightly banded around $4,000 while the efficiency trend line highlights the lowest daily CPL of $10.99 on November 17, proving more effective than a standard sumif google sheets aggregation.
What it shows:
Visualizing cleaned campaign data provides finance stakeholders with a defensible audit of daily channel efficiency.




